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Modern Retail

modernretail.co @ModernRetail
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Modern Retail, launched in 2019 by Digiday Media, is a media brand covering the ins and outs of the reinvention of the retail industry.

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Modern Retail
modernretail.co > marketing > state-fairs-are-the-hot-new-spot-for-pop-ups-by-brands-like-e-l-f-and-levis

State fairs are the hot new pop-up spot for brands like E.l.f. and Levi's

1+ week, 3+ day ago   (1318+ words) Patrick O’Keefe, chief integrated marketing officer at E.l.f. Beauty, is constantly on the hunt for “places and spaces” where other beauty brands aren’t showing up. A couple of years ago, one of the company’s agency partners, eGen, pitched E.l....

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